Appreciate the view. You might have missed it but the Freddies were never about being popular, in fact you'll often see where both small and large programs did well across the board. We never counted the aggregate vote of who gets the most votes wins. Each voter had to weight their vote for how that program delivered to them. I'm not sure that there could ever be an award that could measure all you are asking. The idea that the Lexus lover doesn't count because he/she never drove a Lincoln Continental doesn't compute. The Freddies were never meant to be a competition among each program and all programs would tell you that my advice to them was this was only about how well they were doing with their own members so focus on what you are doing and do it well. The facts are that these are "loyalty" programs and if they truly did work, any member would have a very limited experience with another program. But I think you'd find from any number of members and voters that there actually has existed experience with other programs. But the norm for any "best" is in the eye of the beholder. And regardless of any comparison, it's really pretty difficult for any program keep all their individual members loyal and pleased with the benefits and rewards they receive -- those that do the best job of managing and acknowledging and rewarding an average of their members have been justly rewarded. But it's just my view.