Originally Posted by
crystak
Basically buy one get 1 free. Keep in mind that these miles can only be used for the same flight or to a country in the same zone "unfortunately".
That's not how I read the terms:
Eligible Participants will qualify for enough Bonus BA Miles to enable them to travel to a destination in the same European zone as their qualifying flight in the Club Europe cabin.
Reward BA mileage can be used towards any available redemption flight, taxes, fees and surcharges are not included in any redemption booking.
ie you get "enough" miles for the same flight, but can use them however you want.