FlyerTalk Forums - View Single Post - Why are chain restaurants so popular in the US?

Oct 7, 2009, 4:51 am

#2

MariaSF

Join Date: Oct 2006

Location: ZRH, exFRA/HD, ex-SFO, ex-MUC, ex-GRU

Programs: LH SEN

Posts: 674

I think that, besides the "familiarity" factor, there is also the power of Advertising/Marketing. Chains use mass media advertising, so people just know those brands, what kind of food they serve, and a lot of times how much it'll cost.

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