Originally Posted by
bocastephen
'Free meals' has been a marketing cornerstone at CO for ages, and given the tiny incremental cost involved, would be somewhat silly to discontinue.
It's an incremental cost, but it's also a lost opportunity. Now that carriers are making money (not just beaking even) off their offerings, who knows what CO is missing out on here.
Originally Posted by
bocastephen
Now if they offered a basic free meal with a 'paid' upgraded option, that would be OK. I think they better study the number of folks paying for DirecTV before they start adding more a la carte options....and those pillow/blanket kits better be free in F.
I would rather have free DTV than a free meal, but at $6 for DTV vs. $2-$3 or so it costs them to have that meal, the economics aren't there. Then again, if they went to DTV and offered them $2/seat for every filled seat vs. $6 for the % of people who buy it, DTV might agree to it.
Of course, that wouldn't help subsidize CO's catering operation, so they may not be up to that sort of arrangement.