great, just what I need, another 25%-50% RDM bonus for miles ill never use.

I did 65k of pleasure last year, and thats about hit the limit for me. My business travel has been increasing this year, which reduced my free time, and I have no idea if I could pull off a platinum level at AS.

It would be smart to tell people a year in advance "hey, look what you could get". A soft rollout and announcement of such introduces a "random reward" for being a good customer, which would have quite a marketing effect on customers