It's supposed to be 13 min past midnight in the UK as I type this post.

A while ago, I looked at BA.com and the 'sale ending' countdown was down to 20 min or so (which was correct as it was about 20 min to midnight). Now it's saying "Hurry, Sale Ending Book by midnight Tuesday 00:40:00."

Bizarre... it's making me wonder if they will be extending the sale more.