Here's a price example from my San Francisco mention above.....November 3rd, one day, typical rate for a compact, $180 with taxes ($129 base rate, $51 taxes)...are you kidding me?
If a rental company pays $300/mo to own the car, and let's say they can sell it for the remaining balance, it would only take them 3 days or so per month of rental to break even; if they actually have it rented half the month, what a windfall...
No freaking way would I pay $180 a day for a car! My roundtrip cost across country is less than that!
Adios car rental ripoffs; it's no wonder your business is down...I'll go with airport shuttles.