As HG suggests, and was my first thought at reading the OP, perhaps the first people diagnosed with mad cow disease / VCJD were staying or eating at Hilton properties? (Or, perhaps it was the American Way editors who let the error go unnoticed?)
Originally Posted by
closetasfan
it says "Hilton continues to build its history as a prioneer in the industry"...blah blah blah
what the hell is a prioneer? or do they not have people in Hilton who know how to spell simple words on a one page ad in an airline magazine?