I just received this email.

I suspect their plan is as follows, for example: sell 100 seats at $10 less than Westjet's. And then hope that 1 in 5 people spend an an additional $40 on extra stuff.

It's the only way they can compete with the likes of Westjet.


Discover an oasis of comfort and productivity

Dear

Relaxation and productivity are not something you would normally associate with the airport experience. That is, until now. I invite you to discover the Maple Leaf Club™. This is your chance to relax in comfort, while making the most of your time at the airport.

Access over 50 lounges

The Maple Leaf Club membership gives you access to over 50* lounges in North America and four lounges in Europe. Entry is yours for only $225 CA including taxes.

For only $124 more—access over 235 lounges worldwide

Or, choose the Maple Leaf Club Worldwide membership and open doors to over 235 lounges around the world for only $349 CA including taxes. This membership welcomes a guest to join you in the lounge with our compliments.

Breeze through Executive FirstŪ / Executive ClassŪ Priority Check-in**—another privilege Maple Leaf Club membership offers.

Both offers are available until September 30, 2009, and grant access† until April 30, 2010.

Your time is precious. Make the most of it with a Maple Leaf Club membership.


Benjamin Smith
Executive Vice President and Chief Commercial Officer