Hyatt indeed is not proactive. Their CS team douses fires, with a tendency to reward the complaining customer. That is not playing offense.
Senior "Global Hyatt" management seems focused on opening new full service hotels in places most members of this board won't be traveling to, such as the Middle East and India. There's no expansion push in Europe or Australia. In North America they've sold full-service hotels and adopted the suburban, cookie-cutter Hyatt Place brand featuring hand-me-down Amerisuites plumbing and wall AC.
Perhaps management is annoyed that their amenity sweetening (limited suite upgrades, free internet, etc.) didn't satisfy all Diamonds during the worst economy and unemployment since 1940, i.e. since well before the first Hyatt House opened for business.
Guys, if you don't want to be in the U.S. hotel business, maybe you should sell it off. Starwood has already bought a number of your properties, and could use a few more.