Originally Posted by HunterSFO

This is excellent news! Maybe someone at UA realized that there is a long tradition associated with Trader Vics on UA flights to Hawaii. These kind of "corporate culture" things are important to set UAs product apart. Sure, I'd love sundae's and appetizers to come back, but I think this is an excellent start and give props to UA! As soon as this starts up I will book a flight to Hawaii just to try it!

UA has been making some actual enhancements lately (rather than ""enhancements""). Maybe they have realized that if they can't merge with CO they might need to make their product more appealing to survive. This is a move in the right direction and I won't give up on UA yet if they keep this up. I really would like to see the mighty airline that UA once was slowly come back to life.