While perusing an internal magazine for AC employees called Horizons,I came upon the following sentence hidden in an article about Aeroplan: "For 2000, some members achieved Lifetime Super Elite status, entitling them to Super Elite benefits year after year." It appears that there such a status as Lifetime Super Elite. It must be a secret... I agree with you AC*SE: why keep this incentive hidden, it is good marketing tool to encourage this level of loyalty. There are times that I wonder about AC communication plans. Has anyone received such status? and willing to share this good news with the community ?