They did not raise my "unlimited" rate of $24.99. At any rate, company officials were quoted as saying existing customers could change from that plan to the new $24.99 world plan. You can call or you can do so online. There's no reason not to switch from the old to new - the monthly cost is identical but the country list increases by a factor of ten and transcribed voicemail is included.
I was able to change online the day after it was announced. Works perfectly for me when I need to contact my teammates in India. A half dozen countries on the list also include calls to mobile phones and India's on that list.