HECK, I'd love to be able to use my drink coupons on BOB! For a $7 drink I can't even get a $4 thing of M&M's (though maybe I could use some logic with the FA after BOB is done and get 'em to take the "cash" from a drink and use it for the bob & v/v).
Actually free drink in Y and/or food would be great. It actually makes me kind of want to get elite status on AA (thinking of switching some flying their way...)