I once absent-mindedly ordered a generic "cerveza" instead of specifying Mahou at a nightclub in Madrid. The barmaid, unfazed, opened a Budweiser for me before I could amend my order. Admittedly, earlier in the trip we'd deliberately ordered Coronas, but only because they were actually Coronitas, and I saved the empty bottle as a souvenir,

I remember going to a New Year's party in the '90s in Southern California where the most popular beer was Rolling Rock. It had only just become available in the area, so at the beginning of the evening I could excuse some ignorance/curiosity, but as the morning continued, I realized some of the guests were drinking it to be seen, assuming something new (and relatively costly) must surely be fashionable. Mind you, this is a beer my college fraternity deemed undrinkable. I imagine there was some similar fascination with Coors when it first became available in the East.