Just received mine a couple of minutes ago (I'm EBG).

It looks like there's only one route available for me to achieve this:

Make 2 roundtrips in Economy Extra or Business class Washington - Copenhagen and give someone EuroBonus Gold status!
As one of our most important customers and frequent flyers, we are excited to offer you this unique chance to give a friend or family member Gold status in the EuroBonus program.
To secure your friend or family member this offer – you need to make 2 intercontinental flights or 4 European flights in Economy Extra or Business class with SAS, Blue1 or Widerøe. When the trips required during the travel period (Sep 15 – Nov 15) have been made – your friend will automatically receive Gold status.

Sign up for the campaign below, not later than Sep 6!

Kind regards,
SAS EuroBonus
I want to give someone EuroBonus Gold status with this offer