The onboard products are actually Y and J.

J is marketed as Kingfisher First similarly to how Virgin Atlantic market their J product as Upper Class.

Kingfisher First is actually a hybrid F/J product. The seat itself and its features can be F class but the layout 2 x 2 x 2 on a A330 is very much J.

They also have an onboard Bar and lounge like Virgin and like Etihad (IIRC). The catering is impressive if you like Indian cuisine. Not sure about western options but i reckon it is on par with western options on Cathay, SQ, Korean etc etc.

They have Dom Perignon as the onboard champagne.

Can i also recommend www.optiontown.com, this site allows you to a reduced price space available upgrade which can save you a bit of money!