It just happens to me in the past 2 months, and happens in most of the sector HKG/PVG/TPE and even SFO!!!
I usually seat in the front EY-cabin, but lately there are people from behind me literally "run" or I should say rush to the cabin divider before us, is that really hurry? What are the etiquette and manner of following one by one?
I think the flight attendant should add this reminder message instead of "pointing the emergency exit" when no one actually looking. or simply add a tv program for inflight health and "manner"
IF they want to get into the front cabin, be an elite, be someone need assist, be smart to book ahead, or just pay for other cabin. But just please STOP Getting-off before me and others.