It would be useful for the Finnair staff to look what's been happening to the paper industry in Finland. We still have companies doing world-class paper technology but all the customers and business is elsewhere. The finnish paper giants are closing factories here as they get old and all the new business is built elsewhere.
Not comparable, IMHO. The investments that AY has made seem sensible and the key global markets are well covered. Daily flights to Beijing, Hongkong, Shanghai and Tokyo from the major European business hubs should be a winning strategy.
Maybe the next CEO could be from one of the key markets, say a Brit or a German? Or maybe someone with experience from airline management in China?