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Old Aug 7, 2009 | 2:51 pm
  #210  
ADLFO
 
Join Date: May 2008
Programs: DL AA UA
Posts: 2,359
Originally Posted by SkyMilesInsider
Also, as Jeff mentioned in his first post, we recognize we can’t please everyone, but we’re building a program that delivers top-to-bottom benefits to general members, Medallion members and the airline as a whole. Therefore, remember to judge the program as a whole compared to other programs as a whole, rather than strictly benefit by benefit.
That's weak. Seeing that the new DM level will only apply to your highest mileage medallions shouldn't it be judged solely based on how other airlines treat their highest mileage flyers?

Yes, you will never please everyone, but you are relying on that truism to counter the growing discontent in regards to the DM program you have announced. The issues have been discussed ad nauseum in this and similar threads in the DL forum, but in a nutshell, it falls short of your goal to be best in class. My unsolicited advice: Don't be so prideful, take a look at what your customers are saying and go back to the drawing board. I certainly understand that those of you developing this program spent thousands of man hours on the entire program and were happy with the end result. However, after seeing feedback from your customers, a second look might be in order. I will agree that perhaps FT isn't a great sample SkyMiles general members, however, I do believe it is a representative sample of your higher mileage flyers. Do the right thing for both DL and its customers. Don't be penny wise and pound foolish.

At least for me, the reason I am still hanging around is DL's excellent front line employees. However, decisions like this from management certainly can, if not corrected, send me to other carriers with greater benefits for high mileage flyers. I don't think I am alone in that sentiment, and the former NW flyers probably won't even give you as much benefit of the doubt as I or other similar situated DL flyers will.
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