World Perks was what it was.
You got perks that had global relevance.

But I really think that Delta ( Hey why not Delta-Force ?) have a demographic in mind that I despise.
I've seen the Medallion-men.
They throng the gate area, economy-tickets concealed in the pocket of their "sports-coat" (... ...) "look at me, I'm dressed as though I ought to be riding up front. aw come-on you must've noticed me by now. wait, OK, look I have a Blackberry too.

Business Elite.
Wow, I bet the focus group went wild when that name was pitched.

It’s the names, of the tiers, the "products". They make me visibly cringe.
I don't want a plastic (or even a metallic) luggage tag.
I don't need to show people my ELITENESS, my MEDALLIONAWESOMENESS.

Please Delta, make a VIP mega red-carpet boarding area and hand out actual medals, so that those travellers can display a row, or 4 rows Saddam-like of their campaign victories at the gate.

Then, please also have another area in which a person simply boards the flight, no tickertape confetti falling upon the anointed medallionites' heads. I'll board from there it'll a be quieter and much quicker route to the same seat.

Don't you get it Delta ?
You're pushing Edsels