Join Date: Jul 2005
Location: Atlántida, Canelones, Uruguay (MVD) and rarely GNV
Programs: AV LifeMiles, CM ConnectMiles, BA Exec Club. Former:ex-ASGold, ex-UA1K, ex-COPlat, ex-NWGold.
Posts: 2,673
"Article" is really just a PR piece from Carlson. Carlson runs loyalty programs as an outsourcing provider. They used to run Amtrak Guest Rewards but I believe lost that to a competitor within the past year or so.
Given the prominent Pros and Cons to spinning it off they write about, I bet it's really an attempt to offer airline execs a third option: Outsourcing it.
They probably need a new client or two.