FlyerTalk Forums - View Single Post - Robert Parker
Thread: Robert Parker
View Single Post
Old Jul 22, 2009 | 7:56 am
  #43  
Gaucho100K
Moderator, Argentina and FlyerTalk Evangelist
40 Countries Visited
2M
50 Countries Visited
25 Years on Site
 
Join Date: Aug 2000
Location: MIA / EZE
Programs: Lord of Malbec & all Wines Argentine. AA EXP / Marriott Lifetime Gold / Hyatt Explorist / Hertz PC
Posts: 36,216
Originally Posted by lhrsfo
As a marketing tool, RP is invaluable - I know someone whose idea of shopping for wine is the cheapest red/white at Costco at or above 90 points. Her palate tells her that it is a fantastic wine and she's happy.

However, as a tool for those with individual palates it's next to useless, apart from the fact that he often ranks good wines low, meaning they are available at a more reasonable price. There are several problems, other than his somewhat unusual taste buds. First, a 50 point scale (for that's what it is - it starts at 50 rather than 0) is ludicrously precise for a matter which is 90% qualitative. Second, the scale ignores the question of what you are enjoying with the wine - is it on its own, with food and what type of food. A wine that tastes fantastic by itself might overwhelm food, which requires a more subtle approach etc. Third, wines develop over time, whereas his score (whilst it can be amended in theory) attaches to the wine, whether the wine improves with age or deteriorates.

Having said all of that, the background information included in his books is invaluable and authoritative, cutting through a lot of the PR BS which emanates from the producers. The best of both worlds is to use him for background info, but use the 4 or 5 star scales favored by for example Decanter, Hugh Johnson et al.
Yes... actually, those points equate to sales and also cost money... the same was Wine Spectator points also produce revenue and also cost points. There is an intersting correlation between WS advertising and WS points... yes, they dont like to hear that but it doesnt take a Nobel Economist to figure that out...
Gaucho100K is offline