Originally Posted by
RASMguy
We actually match WN fares, but we fly VERY full, so yield magic at work. Sounds like WN has the opposite problem.

I can vouch that for. When WN had their 25th anniversary sale with $25 one way fares, I called Alaska and they matched it. I think back then it was $56 all in from OAK-PDX-OAK. That was the start of my traveling up to Oregon for football games.