Originally Posted by
McFlyPHL
They'll likely gain additional revenue simply by making the option to upgrade more accesible. Lots of people view a $1400 fare as "sky high". Fewer will view $300 as "exhorbitant", so it's likely more people will list.
I agree with this. I think it's great that you can now upgrade in one direction without having to buy such a high fare. Upgrading in both directions could get pretty steep, and is probably only worth it if you can get one of those fares which makes Flyertalkers salivate.
I like the fact that this change offers greater flexibility......but a tiered co-pay + miles structure based upon fare class is really the most customer-friendly way of approaching this. I can foresee alot of high-paying coach customers shoehorned in the back, all p***ed off at the thought spending an additional $600 + 60K miles, while those who scored $400 fares are enjoying the free-flowing champers in Envoy.