Sadly, Dickel, once the proud producers of parchment-labeled #12, my long time favorite among mass market Tennessee whisky/Bourbon, seems to have changed both label and whisky to a new name and color (red). Woodford remains a quite drinkable bottling in the sub-premium price range, to my taste far superior to two other popular types/brands, Jack Daniels and Maker's Mark. The super-premiums I've tried, all fine in their own way, are simply too expensive and of such complexity that to mask and dilute them with ice is a shame.

The sad view across the bar....Those poor souls who order "Crown Royal" and think they are drinking "Bourbon" or even a good whisk(e)y. Like Chivas Regal, it's all in the box, the name and the marketing (Well, maybe the blue ditty bag).