I'm taking my family to Naples (flying into RSW - Ft Myers). It was supposed to be a cheap mini vacation using FF miles and a buddy's condo. I've been checking car rental rates for the past month and they are outrageous. The cheapest I could find (7/17 12am - 7/21 6am) was $92/day for an economy class car. I've rented Jaguars for half that! My bid for $55 on Priceline for an economy car was rejected.

Is there really that much demand in RSW that they can command those kinds of rates??