Originally Posted by
YVR Cockroach
Only way I can see rates coming down is if the Japanese and Korean manufacturers get into the same game, or if/when Chinese cars start flooding the U.S. market.
???
Try supply and demand. Most of these anecdotal high rates reflect high demand days/weeks and the fact that it is... brace yourself... summertime and the summer vacation travel season.
Contrary to the apparent prevailing opinion here, car rental companies are not in business to provide cheap rentals. They are in business to make money. And if they can get high rates, they'll try.
But car rental companies also can't afford to have vehicles sitting in the lot (like airlines can't afford to fly without BIS). So if people balk at paying those high prices, supply and demand will lower rates.
Bottom line... once the summer vacation crush is bye-bye, rates will fall.