Originally Posted by
Braindrain
While there is some residual value, watches are not known for their investment quality. I suggest you got lucky with your Panerai as they weren't that popular back in '98.
Even for Rolexes, there's no rhyme or reason why some 'appreciated' and some didn't. (Don't even get me started on my anti-Rolex rant.

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Actually, just about every SS Rolex model "appreciates" owing to the fact that [a] demand is always high and [b] Rolex raises their prices at least once and sometimes twice a year every year keeping well ahead of inflation.
For example, I paid about $2400 for my late 'P' 114270 [new movement and dial] and even in these depressed times it is still worth about $2800 – and was a year ago worth about $3500.
Still, buying anything other than PP [and maybe a few models from AP, VC, and FM] for "investment purposes" will be a dicey proposition at best.
Now, if your "anti-Rolex" stance is in relation to their business practices and the status-seeking part of their demographic then I would likely agree but if it is about their watches then more often than not IMO most anti-Rolex stuff I read usually centers around some type of insecurity in relation other brands.
Yes, much like BMW many people buy Rolex because they want to purchase "status" but that doesn't change the fact that BMW also makes great driver's cars just as Rolex makes a great watch. One shouldn't judge Rolex watches based on their fan-boy demographic anymore than one should judge BMW autos based on their badge whore demographic.
Rolex has never been about decorated movements, complications, or limited production
haute horologie and anyone who doesn’t understand that doesn’t know much about watches.
When I go casual I usually wear my 'F' 16610, Breitling CWR, or my IWC Mark XII. For slightly more formal situations it is a mood choice between an AP Royal Oak, a GP Ferrari, or a PAM 112. For truly formal situations it is a JLC MGT or a PP - well, I could go on and on.
The bottom line is that Rolex is undeniably one of the most innovative companies in the history of watch making and their movements are unimpeachable in terms of design and durability. Their business practices suck and their status-seeking base demographic can be insufferable but that has nothing to do with the watches themselves.