I disagree -- not in the sense that I think we're smarter than AS, but in the sense that we may have a different perspective and certainly may have original ideas.

We're operating with incomplete data. If we were in the revenue management department of AS, we would have access to all sorts of historical data that we could use to model the possible effects of a change like this. So we're at a disadvantage here on FT. But that doesn't make our speculation useless.

Also, the long history of business, and the recent history of crowdsourcing, both suggest that it's always possible for customers to think of ideas that hadn't been considered (or considered properly) by the businesses they patronize. Take Starbucks' MyStarbucksIdea.com, for example. This isn't a dig on business, just a testament to the power of distributed thinking.