FlyerTalk Forums - View Single Post - J.D. Power 2009 North American Airline Satisfaction Study
Old Jun 30, 2009 | 3:01 pm
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SS255
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Originally Posted by iahphx
Pretty much shows that the more free stuff you give (food, entertainment), the higher your JD Power ranking will be.

Makes some sense to me. No doubt LCC scored lowest because, for some time, they were even charging for soft drinks.

Of course, the question is whether greater "satisfaction" results in the willingness to pay higher fares for the additional amenities.

I would actually argue that "perceived value" would rank higher than "free stuff." ("Perceived" being the operative word. )
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