You've clearly never encountered a MA booking reference?

MA booking references, when plugged into MMB, give your computer major brainfreeze.

Note to editors:
Malev, a member of OneDysfunctionalWorld, is committed to delivering a crap product, and guarantees a late arrival, a filthy old plane, inedible food, and free upgrades for anyone knows the crew, knows someone who knows the crew, or slips 20 Euro to the purser on boarding.