Not true. Some contractual terms are unreasonable the firms are taking advantage of customers who assume reasonableness. Here there is no commercial reason to have this provision other than a pretext for scamming extra money out of unsuspecting consumers.

A similar issue is taking place with alarm companies that hid an auto renewal clause in their contracts. After your initial two years they renew you for another two years (with cancellation penalties) unless you specifically opt out. It's a scam and they know it, and the BBB and AGs in many states are onto them.