Originally Posted by Paminaz

Here's where we understand it came from...
In a Small market...someone books a car for say 10 days but keeps it 3...they get charged for 3 and the flat $15 early return fee to make up for what they thought was "guaranteed revenue" for 10 days. Small markets can't make up those dollars like large markets. It's like an offset. However the software can't tell large from small market so it's standard across the board. Kinda like changing your plane ticket. You change your ticket it costs money even thought the seat is the same and they have seats available. Doesn't make sense but they do it.
It's considered loss of guaranteed revenue, offset. When you get those way low rates from Alamo there are penalties for changing the perameters. Early return fees are one of the penalties.