Originally Posted by
clover
Bristol Farms recently had a 25% off sale on all Chardonnays. With case discounts and other available discounts stacked up it really came to about 45-50%. My wife likes Rombauer (and other big oaky, buttery Chards) so I called to have them put aside a case for me. Not my favorite, but certainly easy drinking. The wine manager there told me that they had already sold 10 cases or Rombauer in the 3 days of the sale!
Apparently the local unofficial womens' wine "network" had gotten wind of the sale and trooped in one after another for case upon case of the stuff. The Rombauer rep told him that's why they call it "Cougar Juice".
LOL Cougar Juice, I like it! I'm gonna use that around here.
10 cases in 3 days was the average where I used to work, as soon as the stuff came in, we knew who to call. What I hated about Rombauer was that you had to play games with the distributor. For example, we could get 1 case of Chard for every 2 cases of red, thankfully people seemed to enjoy their Zin as well.