I can't really comment on this new wine from Bronco, but it's not surprising given how they operate.

I do agree with l'etoile though, this just looks to out Yellowtail, Yellowtail. Cheap Aussie wines using god knows what kinds of synthetics to "enhance" the flavors.

Just remember, the stuff sells. While we all might scoff at Charles Shaw/Bear's Lair/Black Mountain/etc, it sells by the case. The average consumer is perfectly happy with it and buys again and again.