Sterling, like they do every Memorial Day, Labor Day and 4th of July weekend was having a warehouse sale this weekend.

You could go up to the winery and buy a bottle of their viognier for $28 or a bottle of their Reserve SVR Bordeaux Blend for $55 a bottle, or if you bought it in the warehouse or whatever it was, the exact same vintage was $79 a case for the viognier (12 bottle full cases only) and $175 or so for the SVR.

That's $6.50 for the white, and like $15 for the SVR a bottle. It was almost how sad to see how they wanted wine out the door and cash in the door. We have many friends who would see either of those as wines way out of their league, so I would expect them to be seeing some as gifts or party wine once the boxes arrive.

My point is that it's not just the assumed low quality producers who are in need of some serious cash flow, there were sales signs everywhere.