FlyerTalk Forums - View Single Post - Positioning of Hilton Familly Hotel Brands
Old May 25, 2009 | 9:33 am
  #7  
keeton
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Originally Posted by MIKESILV
All this discussion seems to ignore ( what I presume to be quite common knowledge) that while Conrads, Hiltons and Hilton Garden Inns were originally specifically designed niche lines within the Hilton portfolio.
The Doubletree, Embassy Suites and Hamptons lines were acquired by purchase (what? ten years ago??) consequently logic would suggest that would be a certain overlap in the type of lodgers and or areas thay might attract or attemt to serve.
The only real overlap in market segment that I've noticed is the Hilton/Doubletree brands. As you pointed out, DT was an acquisition and perhaps had enough goodwill in its own brand to continue rather than to re-brand the properties as a Hilton.

I agree with you in that Hilton hit a home run with HGI. As you pointed out, most of the properties are newer. We'll see if the image tarnishes when the properties get 15+ years on them.
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