Interesting that after years of spouting the same old rhetoric about being able to sit in exit rows (ie. physical ability to assist in an emergency etc.) QF now see it as a money spinner.
Depending on the details of any such plan, anyone should be able to access the exit rows, and with the advent of online check-in there won't be a CIA able to assess the eligibility of anyone having booked a seat of this type.
But remember:
At Qantas, your safety is our priority