Hi,
Because of overproduction of white wine varieties in Australia and NZ, expect to read a few stories of 'wine glut' special products.
In Oz we've seen this manifested through very cheap 'cleanskin' varieties of NZ sauvignon blanc.
Now 'Two Buck Chuck's' maker is set to do the same thing by sourcing from the chardonnay wine glut in Australia.
Targeting the most successful (in sales, by value) Australian brand in the USA, YellowTail, Bronco Wine Co, makers of
Charles 'two buck Chuck'
Shaw, is about to release a new product.
- It's going to give Australian chardonnay a bad name.
- It's only three bucks.
- It will be called, oh-so-imaginatively, Down Under.
Sour grapes over $3 Down Under chardy
The Australian
A NEW super-cheap, large-volume brand of Australian chardonnay destined for retail shelves in the US has sparked controversy before it has even been launched.
(By contrast, New Zealand's makers, rather than sell their excess sauv blanc, poured it into the bay rather than get a few bucks before draining their tanks... or so I've been told. If not, expect the same game!)
I predict you will see some cheap 'glut' chardonnay from Oz but no glut SB from NZ.
I still can't believe they can buy it so cheap, bottle, distribute and sell for $3!
[What the ????, chuck? Or as we say downunder in both countries, bugger!]