I actually think John's in midtown is better than Ray's, and I personally prefer Benny Tudino's in Hoboken to anything in NY (flame away!) ^ but I love this quote from "Elf"

Santa: I've been to New York thousands of times.
Buddy: Really?
Santa: Mm-hmm.
Buddy: What's it like?
Santa: Well, there are some things you should know. First off, you see gum on the street, leave it there. It isn't free candy.
Buddy: Oh.
Santa: Second, there are, like, thirty Ray's Pizzas. They all claim to be the original. But the real one's on 11th. And if you see a sign that says "Peep Show", that doesn't mean that they're letting you look at the new toys before Christmas.