Indeed. Companies want more money. They attract money their way by getting people to be loyal by giving rewards. Many take advantage of those rewards and give money back to the company. Not everyone can or is willing to take advantage of those rewards. But why should that be license for those people you cannot or will not to be sour about it? This is a capitalist country (which to some, capitalism may be a virus)...but if you don't like it, hey, there's always China.

May the mime be with you.

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g'day
wl