http://www.usatoday.com/money/indust...fy-seats_N.htm

Airlines are paying more attention to one of the most important and least-discussed amenities: seats.
Seat manufacturers say airlines have a greater selection of coach seats to choose from. And some airlines that are quickly adopting them —Singapore Airlines, Qatar Airways and India's Jet Airways— are putting pressure on U.S. competitors to take advantage of them, too.