<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by LemonThrower:
No one is bringing up HH because they just screwed over their most loyal customers with a serious devaluation. The brass ring was the ALON award which HH bumped from 100K to 150K.</font>
Anytime discussion turns to HHonors, the increase in the ALON award is the only thing mentioned. Granted, the increase of 50% on this particular (and perhaps most popular) award was very steep. But it seems to me the award was too good a deal for too long. The award was at 100K for at least the last 7 years (back to 1995 when I joined the HHonors program), maybe longer. Most other hotel programs have devalued at least once during that time frame, with many devaluing twice or more (Marriott Rewards comes to mind). The ALON award at 175K is still a decent, though not great, value. With the availability of the Hilton Hawaiian properties (HHV and HWV) on Priceline over the past few years, perhaps the award was never as great a bargain as many people believed it was.