TravelWeary..... Similar to you I hand them my Gold VIP card and a Gold credit card at the same time and say ' Hi..I have a reservation" Most desk staff take both cards and examine them both as they look so alike. They are obviously looking for the credit card but can't help notice the Gold VIP card they now hold in their hand. I always ask if they have an executive lounge, whether I know or not and if the answer is yes 'can I use it?' followed by 'does that mean breakfast is included?' If you request a late check out on your departure day this can also alert them to your gold status. Also as indicated by someone on the board yesterday, I try to book on line and type in the comments/special requests box, ‘Guest is a Gold VIP. Free upgrade if available.’ The hotel doesn’t always see this until your arrival but as it is on their screen when they check you in it is another point in your favour. Seems to work most of the time for me anyway. Shame that members can’t have what they are entitled to without all of this.