I would have to say d) none of the above, had such an alternative been provided. I would travel more if I had more time and a reason. Just a cheap fare is seldom reason enough (unless it is really exceptional). What SAS should be asking is what it would take to get us to choose SAS over the competition. Then we could start talking cheaper fares, schedules, campaigns, point bargains, mileage earnings, service on board etc. Why does SAS put time and effort into things they can't affect much (get people to travel more), when they should try to put time and things they can affect (making SAS the first choice)?