Sometimes we can get myopic about this. We do surveys, they give us some scrip which we trade for miles/points. On the other side of the equation someone is paying for market research to a company who then, in turn, pays e-rewards for the completed surveys.

Bad economy equals fewer marketing campaigns, fewer product launches, etc.

Ergo, less scrip per survey and less surveys overall.

E-rewards itself could begin having revenue problems itself at some point in the near future as their business dries up.