Let me guess....May 12th or the 13th? The Jewish Holiday of Lag Baomer is probably the busiest time of the year for them (only minutes from Meron) and they will do anything possible to bring in as much revenue as possible during these dates....
Good luck trying to deal with Israeli SPG Hotels! There are many of us on FT who have serious issues with them on a regular basis and pretty much never get any closure on them...