In late 80s, there were a slew of triple miles promotions....and these were the days before you had to show ID for flights.

Soooooo, imagine having every male you know, flying under your name for the duration of triple miles promotion. Maybe paying them $25-$50 for their trouble/cooperation.

Not exactly an award or reward, but rather strategic UTILIZATION of a reward!!

Think 15 recruits and about 250K of mileage for maybe $600.