<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by MrMan:
I've always thought the best was in WN early days between Dallas and Houston competing with Braniff when you got a free bottle of bourbon on a less than $30 fare</font>
Actually, I think it was a $26 fare and you received your choice of alcohol.
IIRC Southwest was the largest Chivas Regal distributor in Texas that year.
The same flight could be had for $13 without the alcohol... just a way of extracting marginal revenue for the same seats when an individual was flying on a company dime.